Tabitha Potts of Mimimyne shortlisted as a leading woman in her field

PRESS RELEASE FOR IMMEDIATE RELEASE (20th of February 2010)

TABITHA POTTS OF MIMIMYNE SHORTLISTED AS A LEADING WOMAN IN HER FIELD

Although women-owned businesses are on the increase there still aren’t enough female role models, is the claim of the leading women’s organisation, Women on Their Way.

Most people still think that the majority of businesses are run by men due to the stereotypical images that we see all around us. That’s why Tabitha Potts is delighted to be short-listed for the prestigious National Women on Their Way Awards 2010 in the Online Business Award category.

Women are equally qualified to run businesses as men but also need more opportunities to connect and do business together.

The competition this year has been particularly tough so it’s a huge honour for Tabitha Potts to be short-listed. Tabitha is a mother of two very interested in the environment and good design. When she started looking online for products for her children and realised that there were not many websites aimed at families which combined a strong design ethos and environmental awareness, she came up with the idea of creating an online shop to do just that. She started her company Mimimyne, showcasing the best in UK and European eco design for kids, in September 2008, and it has been expanding its range and developing a loyal customer base ever since. Tabitha has run the business single-handed while caring full-time for her two sons (aged 7 and 5) and doing a part time job alongside it.

Since her company started trading, Tabitha has been a Runner-up for the Mum-Entrepreneur of the Year 2009 and a Finalist in the Archant Environmental Awards and the Thames Business Gateway Awards. She has been featured in the Daily Express and the Sunday Times Business section as well as in various well-regarded design blogs. She has presented a session on selling online at the Everywoman conference (www.everywoman.com) and also runs a regular ‘Mumpreneurs Meetup’ for fellow entrepreneurs in East London which is sponsored by BT Tradespace. One of the products she helps to promote, the Splat Chair by Spinifex, has been exhibited in the V&A Museum of Childhood!

There are four short-listed candidates for each award and the winner will be announced on Friday 19th March at the Women on Their Way Annual Awards Lunch taking place at Aston Villa Football Club, Birmingham from 11.00 to 15.00.

The awards event is in its second year and aims to connect women through the UK, to inspire and to increase their self belief.

The Women on Their Way Awards is the brainchild of former Apprentice Candidate Jo Cameron and her Co-Director Lisa Ibbotson.

Jo Cameron added “we are delighted that Tabitha Potts has been shortlisted. There are so many amazing women in the UK who don’t always recognise the impact they have made and it is my absolute privilege to be inspired by so many incredible women. We are very much looking forward to announcing the winners in a few weeks time”

This year the judges include Gill Fielding and Caroline Marsh of TV’s Secret Millionaire and other esteemed women from both the public and private sectors. They will be judging the shortlisted candidates over the coming weeks.

There are twelve awards this year including Start Up and High Growth Businesses, Online Business, Woman in Finance, Law, Transportation, Construction/Engineering, Woman in The Community, Public office, The outstanding contribution to Women’s Learning and Development, Young Woman in Business, Outstanding New Product and Woman’s Advocate. This year the coveted prize for the overall Woman on her Way is a weekend away for two included flights and accommodation to Milan.

Tickets are priced £65+VAT each or £600 +VAT for a table of ten places. With up to 500 guests it provides opportunities for networking and to meet other leading and aspiring women.

Last year’s winner of the Legal Award, Laura Kearesley added ““I was thrilled to win the Women in Law award last year; it was a real honour. It was a fabulous day, where I made some really good contacts. Since winning the award and the subsequent publicity I have also been approached by other potential business partners, so it has been really positive for me personally and for business!”

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Press Contact for Tabitha Potts/Mimimyne

Tabitha Potts, Director (Me Me Mine Ltd trading as Mimimyne)
Phone 0208 133 0961
Twitter @mimimyne
Skype tabithapotts
Email tabitha@mimimyne.com
Web www.mimimyne.com

For more information on the Women on Their Way Awards please contact Women on Their Way press office + 44 (0) 870 2626 555 or email talkto@womenontheirway.co.uk or call Lisa Ibbotson on Tel: 07968 368630 email lisa@womenontheirway.co.uk

Photo of Tabitha Potts courtesy of Ian Billinghurst