This is the second of a series of interviews I did for Wetalkbusiness – this one is about how I carried out market research when I set up my business. Incidentally I used the excellent Surveymonkey to create the interactive survey I talk about on this video and recommend it to everyone.
I'm a writer studying for an MA in Creative Writing at Birkbeck. I am the author of several short stories published in anthologies and online and am currently working on a novel. In the past I worked as a digital marketer and was the founder of an eco store for families (Mimimyne). Previous to that I worked in TV and radio as a script editor, researcher and producer. I love coffee, the Internet, kickboxing, art and books.