Runner-Up in Mum-Entrepreneur Award 2009

Press Release
Release Date: May 2009

A London Businesswoman Receives Runner-Up Mum-Entrepreneur Award

A London-based businesswoman came Runner-Up in a major national award in a UK-wide scheme recognising the business of mum-entrepreneurs.

Tabitha Potts of Mimimyne in London ( was voted the ‘Runner-Up Mum-Entrepreneur of 2009’ at the Women’s Business Mastermind Awards 2009, by an expert panel of judges.

Tabitha said, “I am absolutely delighted to have received this important accolade, in a world where an increasing number of mums are taking the route of entrepreneurship to fit around their family.”

Tabitha started her business in September 2008 when she became frustrated looking for designer, eco friendly products her children, aged 7 and 4, could use and was inspired to create Mimimyne to help parents like herself shop online and enjoy peace of mind. She began visiting local and international trade shows and sourced some wonderful independent UK based designers (many of them mumpreneurs themselves) and has helped build a showcase for sustainable children’s design in the UK. She has achieved this while juggling childcare responsibilities and part-time work as a web content editor.

The awards, facilitated and judged by successful mumpreneur, Carmen MacDougall of The Virtual Assistant Coaching and Training Company ( and cma coaching and training (, other judges included Jane Hopkins, Founder of Mums Club ( and Robyn Hatley of Mums the Business (

Carmen MacDougall, who has been coaching and training mums around the UK and Europe over the last few years, to
create and run their own business and coaching them in areas of confidence to communicate and present their business effectively, launched this award as part of her initiative to support mums in business around the UK.

Ms MacDougall says, “It is great to witness an increasing number of mothers who are confidently realising that they have valuable skills to offer and a great idea and so are now taking the plunge and establishing their own successful businesses which allows them to have more time around the family. With many being made redundant they are taking this opportunity to launch right in.”

Jane Hopkins, Founder of Mums Club, said: “On behalf of the judges, we were delighted to be able to award Tabitha as a runner-up in her category, she has worked so hard beyond all challenges to establish what is a fantastic business concept. Along with the other nominations, Tabitha’s submission reflected the high standard she had set herself, and had achieved, and is an excellent benchmark for Mum-Entrepreneurs everywhere.”

Tabitha walked away with prizes including a professionally designed runner-up logo and press release, courtesy of Carmen MacDougall of cma coaching and training (, and a leather filofax courtesy of Filofax (

Tabitha said, “I was just so surprised to hear my name called out and it just all seemed so surreal.
“I called my family and my clients to announce the wonderful news and they were all delighted for me. I got some lovely messages of support from fellow businesses on Twitter too!”.

“Congrats! Looking forward to seeing the pics (BTTradespace).”
“Congratulations!! You must be delighted, a great way to start the weekend :)” (Daisychainbaby)
“Just seen your post about the award, congratulations! ” (Creative Charlie)

“I am hoping to start exporting to Europe and the USA before too long and eventually to have my own showcase shop in the East End of London. It was great to be voted Runner-up by such an impressive panel of businesswomen and I hope will show potential customers, investors and suppliers Mimimyne is a company with an exciting future ahead of it!” added Tabitha Potts.

For more information on the service offered by Tabitha Potts, visit: or call 0208 133 0961.


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1 comment

Santhiya 6th June 2011 - 8:40 am
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Entrepreneur Award

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